'Gunman' hired to storm movie theater for promo stunt
To promote its premiere of the new Iron Man movie, a theater in Jefferson City, Missouri, hired several people to dress in full tactical gear and storm the screening
JEFFERSON CITY, Mo. — Operators of a Missouri movie theater are apologizing for a stunt in which an actor dressed in black, wearing body armor and carrying a fake rifle walked into the movie house.
The stunt occurred last weekend during a promotion for the movie "Iron Man 3" at the Goodrich Capital 8 Theaters in Jefferson City.
Actors appeared at the theater, including some dressed as officers and one as Iron Man. Another actor was wearing what appeared to be assault gear and carrying a rifle.
Some frightened moviegoers called 911, recalling the shooting in July at a Colorado movie theater during the premiere of "The Dark Knight Rises." That attack killed 12 people.
Management apologized Friday on the theater's Facebook page, saying it was meant to be part of the entertainment.
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