To help cops win the battle with the snooze button, one tech startup has released an alarm clock with an adjustable mount that fits any less-lethal device.
"If you don't silence your alarm within 30 seconds, it shoots a beanbag round straight between the legs," CEO Dave Danger explains.
The ItsSeriouslyTimeToGetUpNow technology, which syncs the ammo with the clock, has dramatically changed the way one officer lives and works.
"Not only am I getting up on time, I'm more energized," the officer said. "It's very motivating."
He spoke on the condition of anonymity because several people — mostly criminals, but also a few other officers and maybe a dispatcher — already want to cause him serious bodily harm.
Now, he says, his alarm clock might beat them to it.
"You snooze, you lose," he said.