Tip: Video: Using social networks for departmental PR

The whole area of ‘social networking’ often gets a pretty bad rap with police officers, but there are some benefits to be culled from this online universe. Used with care and precision, you can reach out and touch the community you serve in a way that reflects positively on your department. In this video tip, PoliceOne Columnist Betsy Brantner Smith discusses some of the specific tactics you can use to leverage this technology — because it is certainly not going away anytime soon!

About the author

Sergeant Betsy Smith has nearly 30 years of law enforcement experience and recently retired as a patrol supervisor in a Chicago suburb. A graduate of the Northwestern University Center for Public Safety's School of Staff and Command, Betsy is a police trainer, author and instructor for the Calibre Press Street Survival Seminar. Visit Betsy's website at www.femaleforces.com.

Contact Betsy Smith and Follow Betsy on Twitter

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