Home > News > 

Carolina cops score NASCAR sponsorships

October 07, 2001

PrintCommentRegisterRSSWhat's This

Carolina cops score NASCAR sponsorships

Member Submission

(News-Journal wire services)

MOORESVILLE, N.C. -- Only in "Race City USA" could the police cars be sponsored by NASCAR teams.

The town board has approved the concept of NASCAR sponsors donating 25 squad cars and having their names affixed to the vehicles. Now it's up to NASCAR to sign off on it.

The police department wants racing team sponsors to donate the patrol cars, which can each cost as much as $30,000 equipped. The idea is to equip officers without the town spending more money. In return for the donation, the cruisers would carry the sponsor's name and the team number -- just like race cars.

"It will be exactly like a race car, except it will say police' on the side and hood and have the lights on top," said Ray Monroe, a marketer. "It will be a tremendous boost for Mooresville."

Mooresville has over 40 NASCAR teams, more than any other town in the country. Top racers like Dale Earnhardt Jr., Rusty Wallace, Ricky Rudd, Steve Park and Sterling Marlin have shops in town.

"It's a pretty daring adventure, I would say, and anytime you try something new, you are open to ridicule," said Police Chief John Crone. "But we think this is going to be a real savings to taxpayers and a real boost to morale."

PoliceOne Offers

Breaking Police News

P1 on Facebook

Get the #1 Police eNewsletter

Police Newsletter Sign up for our FREE email roundup of the top news, tips, columns, videos and more, sent 3 times weekly
See Sample

Connect with PoliceOne

Mobile Apps Facebook Twitter Google

PoliceOne Exclusives

Featured Videos