October 07, 2001
Carolina cops score NASCAR sponsorships
(News-Journal wire services)
MOORESVILLE, N.C. -- Only in "Race City USA" could the police cars be sponsored by NASCAR teams.
The town board has approved the concept of NASCAR sponsors donating 25 squad cars and having their names affixed to
the vehicles. Now it's up to NASCAR to sign off on it.
The police department wants racing team sponsors to donate the patrol cars, which can each cost as much as $30,000
equipped. The idea is to equip officers without the town spending more money. In return for the donation, the cruisers would
carry the sponsor's name and the team number -- just like race cars.
"It will be exactly like a race car, except it will say police' on the side and hood and have the lights on top," said Ray Monroe,
a marketer. "It will be a tremendous boost for Mooresville."
Mooresville has over 40 NASCAR teams, more than any other town in the country. Top racers like Dale Earnhardt Jr., Rusty
Wallace, Ricky Rudd, Steve Park and Sterling Marlin have shops in town.
"It's a pretty daring adventure, I would say, and anytime you try something new, you are open to ridicule," said Police Chief
John Crone. "But we think this is going to be a real savings to taxpayers and a real boost to morale."