Study shows power of police as injury-prevention messenger
University of Michigan Health Systems
ANN ARBOR, Mich. — Nearly every night, on nearly every TV station in the country, the local newscast features news of the day’s car crashes, fires and other injury-causing events.
But a new study finds that those stories often miss the boat when it comes to helping viewers understand what steps they could take to prevent injuries if the same thing happens to their own families — or to reduce their risk of having such an event at all.
The study also points to a bright spot in local TV news coverage: If a story includes an interview with a police officer or fire department official, viewers are more than twice as likely to hear prevention information that could help them and their families.
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