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Home  >  Topics  >  Patrol Issues

September 22, 2012
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NYC crosswalks urge pedestrians to LOOK!

Crosswalks are the most visible part of a $1 million campaign aimed at solving a chronic problem

By Verena Dobnik
Associated Press

NEW YORK — New York City transportation officials are putting the word LOOK! on the crosswalks of some of the city's most dangerous intersections.

City Transportation Department Commissioner Janette Sadik-Khan says New Yorkers are driven to distraction with their smartphones, and the simple act of looking can prevent thousands of crashes and injuries every year.

The word LOOK! — in bold capitals with an exclamation point and eyeballs peering from the Os — is being stenciled into the crosswalks of 110 intersections.

It's the most visible part of a $1 million campaign aimed at solving a chronic problem. More than 9,000 New York pedestrians were injured and 41 killed in 2010, the last year for which detailed traffic crash data is available.

Associated PressCopyright 2014 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Copyright 2012 Associated Press

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