|Using social media to promote your PD|
Hayley Hudson, PoliceOne Editorial Assistant
Getting people to visit your department online will allow you to have a say in how your agency is perceived. If the public likes the types of things you’re talking about on the Internet, they will be more likely to go directly to you for information - not the mainstream media, which can shape the story as they see fit. The key is to get the public to pay attention in the first place, which requires figuring out what they find interesting.
As PoliceOne listened in on day one of this year’s SMILE Conference, we heard firsthand from the Calgary Police department how they’ve done exactly that. They shared the top five things departments can post to their Facebook, Twitter, or YouTube pages to get people talking — favorably — about the police.
1.) Weirdest 911 Calls
2.) Crime Stats
3.) Most-wanted List
4.) Sex-offender List
5.) Job Opportunities
Building a relationship with the community requires knowing your community. Post what people want to know about, and they’ll be more likely to return.
Remember: If you have no visitors, it’s impossible to influence anyone’s opinion about the job you’re doing.
Hayley Hudson is a contributor to PoliceOne, writing primarily on the people and personalities in police work, focusing on how others might relate to and learn from them.