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Marketing Case Studies

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Marketing Case Studies

PoliceOne's network of sites gives sponsors the ability to reach specific segments of the law enforcement with targeted messages about products and services. See how we've solved problems and addressed business challenges for industry-leading companies.

TASER & PoliceOne’s Decade-long Integrated Marketing Success

TASER International, Inc. has been a PoliceOne client since 2002. Intiallially, the campaign focused on driving the adoption of TASER ECDs in the law enforcement market. Read how the program has evolved over the years and is still the primary online marketing engine for TASER to bring new products to market and facilitate industry-wide endorsement.  Read Full Study

SpeedTech Lights Acquires 4,000 Facebook Fans in 2 weeks

With a short timeline, SpeedTech needed an avenue for fan acquisition in order to kick-start their Facebook marketing efforts. Discover how our social media experts acquired over 4,000 fans for SpeedTech in two weeks. Read Full Study

Market-leading Companies Go to PoliceOne for Lead Generation

Companies marketing to the technology and communications segments of public safety are faced with the challenge of being able to efficiently deliver a compelling business case for their product to a very narrow group that represents less than 5 percent of the market. Read how Cisco and Motorola chose PoliceOne to overcome this challenge  Read Full Study

Innovative PoliceOne Marketing Program Unveils Code 3's New Emergency Lighting Technology to Law Enforcement

Code 3 wanted to generate buzz surrounding a new technology launch within the law enforcement community, leveraging viral marketing to collect information requests and lead generation submissions pre- and post-launch. These objectives demanded a platform to educate the market with a preliminary emphasis on the Defender lightbar.  Read Full Study

CLIENT TESTIMONIALS
TASER International, Inc.

TASER International, Inc.

During our first several months of participating in PoliceOne's newsletter and category sponsorships we have seen a dramatic increase in the inquiries from law enforcement agencies. We look forward to continuing our business relationship and hope to increase our participation in PoliceOne's programs.

Pat Murphy / Vice President of Marketing

Motorola

PoliceOne has been an outstanding partner to work with in supporting our campaign efforts. They are open to our suggestions and find ways to help us meet our goals.

Jennifer Berg / Marketing Communications Manager

Cortac

Cortac

The Praetorian Group worked with us to develop and launch a tailored advertising campaign based upon our primary goal of establishing our brand in the law enforcement and corrections space. The multi-faceted campaign immediately created results in increasing our website traffic and end-user reach. Website traffic referrals from PoliceOne, CorrectionsOne and Military1 make up over 80% of our total website traffic and our unique visits and page views have increased by over 1000% since campaign launch. In addition, having our company and products alongside other industry-leading manufacturers is essential in gaining consumer trust and credibility.

Jeremy Harrell / Chief Operating Officer

Code 3, Inc.

Code 3, Inc.

To fully maximize the impact of our new technology launch and leap ahead of our competition, we needed to move very quickly to get the word out to law enforcement. PoliceOne was the only media outlet that could meet our tight timeframe and deliver the level of exposure we needed. Not only did they exceed expectations in spreading the word, but the custom campaign microsite, www.bebrightbesafe.com, has continued to provide a steady stream of highly qualified leads and ROI long after the initial launch.

Kelly Kyriakos / Vice President of Sales

Trijicon, Inc.

We would like to take a moment to thank you for the wonderful job you are doing promoting Trijicon products and our website. We have received more hits from PoliceOne.com than any other website we currently have advertisements placed.

The continual efforts to keep your site updated with the latest Trijicon information are appreciated. We were also pleased to be part of the monthly newsletter. Calls keep coming in for more information.

Susan Belanger / Marketing Manager

Tactical Electronics

PoliceOne.com has been an outstanding lead generator for Tactical Electronics. The team at PoliceOne is a pleasure to work with and truly identifies the best avenues for us to advertise, maximizing our brand awareness and website referrals. The qualified leads and sales we receive from PoliceOne increases each year. TE is thrilled to have such a great resource in the Law Enforcement Community!

Addie Ventris / Marketing Specialist

TASER International, Inc.

Since 2002, PoliceOne has proven itself as a valuable partner for effective and consistent communication to their more than 506,000 verified law enforcement members who represent the law enforcement community in thousands of departments worldwide. More importantly, PoliceOne has been exceptional in adapting and tailoring to the unique communication and marketing needs of TASER International.

Steve Tuttle / Vice President of Communications

DuPont Advanced Fibers Systems

During the 8 weeks the links were active on PoliceOne, we were able to draw 320 users to the site. Over 60% of the users entered the site within the first two weeks of each of the two e-mail newsletters being issued. We found the PoliceOne group to be very helpful and responsive to meeting our special request. Your ability to design a package to draw users to our beta-site for evaluation will allow us to develop a web-site solution to better meet the needs of the law enforcement community. It also demonstrated the value of the PoliceOne.com as a vehicle to help us connect directly with the Law Enforcement community.

John Dottore / Project Leader

Sun Ridge Systems

We began working with PoliceOne in May 2003, signing on as the first public safety software company when you established the technology section of your site. We joined because we saw a police web site that we thought had a good possibility of becoming a destination web site, if not the destination web site for law enforcement personnel. In the last year that expectation has proven to be true.

As can be seen every week, your emphasis on timely news stories of interest to police, the quantity and quality of your stories, and your willingness to devote the time to cover topical issues in depth have all made PoliceOne the police web site.

We see our presence in PoliceOne as a necessary adjunct to our print advertising and our own web site in our efforts to make our company known to as wide an audience as possible and, more importantly, to generate repeat impressions on potential customers. PoliceOne gives us that daily visibility to thousands of people and generates a continuous stream of prospects to our web site.

Another attraction of PoliceOne is the reasonability of your pricing. One year’s presence on PoliceOne is costing us less than the cost of two insertions in a single police magazine. That’s a bargain. We’ve also been pleased with the professionalism and competence of everyone we’ve dealt with at PoliceOne; it has been a productive relationship thus far and we have great expectations for the future.

Tony Richards / President

Peerless Handcuff Company

As expected, PoliceOne.com proved to be an excellent resource to help broadcast our bulletin. We feel exposure PoliceOne.com has given has been critical in assisting us in our effort to achieve our goal. I would not hesitate recommending other companies to contact PoliceOne.com if they are in the same situation.

Peter B. Gill / President

Television Equipment Associates

Television Equipment Associates

TEA has been advertising on PoliceOne.com since its inception and a day doesn’t pass that we don’t receive leads from this site - (I know because the prospects tell us.) The nice part is that their leads are serious prospects and not Sunday drivers. These guys really did invent the internet when it comes to marketing law enforcement products.

Bill Pegler / President

Dummies Unlimited, Inc.

Dummies Unlimited, Inc.

As a company of 53 years, we have been involved with numerous Public Safety advertising mediums. We have been involved with PoliceOne since they started their road trip back in 2001. P1 has been pivotal in expanding our internet advertising exposure. P1 is not a place where you send money for advertising and hope to get quality leads. P1 actually puts your advertising dollars to work for you. Their helpful staff has gone the extra mile to be sure we are successful with each and every advertising campaign. We will be expanding our internet advertising with P1 in the near future and we would not even consider this if P1 didn’t meet and exceed our expectations!

Phil Tanzini / President/CEO

RIO Ammunition, Inc.

RIO Ammunition, Inc.

Beyond the reports provided by PoliceOne.com, I have had additional customers respond directly through the contact info from the site. Our level of exposure this year has increased significantly, especially since the ammunition crunch. 

Kenton Green / Sales & Marketing

Telrepco

Telrepco

The quality and focus of Praetorian, it’s caring personnel  and it’s best in class presentation to our client base are some  of the main reasons we are with Praetorian. People make the difference and our relationship with the marketing team makes us look good. Can’t ask for more than that.

John Krawski / President

Havis Shields Equipment Corp.

PoliceOne.com is a fantastic website! It is very user-friendly and makes one’s search extremely easy. The support behind the scenes is top notch as well. The staff is well informed and keeps their clients and advertisers up to date on all progress. Our Account Representatives allow press release opportunities, as well as article content contribution.

We have been an advertiser on the site since its beginning stages and have watched the site grow in leaps and bounds. The number of visitors to our Web site through PoliceOne has also grown. The site keeps their visitors well informed of industry news, hot new products, and the editorial content is first rate. Our company is very happy with the relationship we have built at PoliceOne.com.

Heather Miller / Director of Marketing

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