More Case Studies

Marketing Case Studies

TASER & PoliceOne’s Decade-long Integrated Marketing Success

TASER International, Inc. has been a PoliceOne client since 2002. Intiallially, the campaign focused on driving the adoption of TASER ECDs in the law enforcement market. Read how the program has evolved over the years and is still the primary online marketing engine for TASER to bring new products to market and facilitate industry-wide endorsement.  Read Full Study

SpeedTech Lights Acquires 4,000 Facebook Fans in 2 weeks

With a short timeline, SpeedTech needed an avenue for fan acquisition in order to kick-start their Facebook marketing efforts. Discover how our social media experts acquired over 4,000 fans for SpeedTech in two weeks. Read Full Study

Market-leading Companies Go to PoliceOne for Lead Generation

Companies marketing to the technology and communications segments of public safety are faced with the challenge of being able to efficiently deliver a compelling business case for their product to a very narrow group that represents less than 5 percent of the market. Read how Cisco and Motorola chose PoliceOne to overcome this challenge  Read Full Study

Innovative PoliceOne Marketing Program Unveils Code 3's New Emergency Lighting Technology to Law Enforcement

Code 3 wanted to generate buzz surrounding a new technology launch within the law enforcement community, leveraging viral marketing to collect information requests and lead generation submissions pre- and post-launch. These objectives demanded a platform to educate the market with a preliminary emphasis on the Defender lightbar.  Read Full Study

How Seguin Police Department Reduced Liability with Custom Private PoliceOne Academy Courses

Seguin Police Department needed an effective way of conducting roll call training, as well as finding training gaps in the department. Most importantly, there was a need to disseminate policies and procedures. Read Full Study