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March 29, 2007
Magnum launches online countdown and reveal of Elite Spider
Microsite generates excitement about the biggest tactical boot launch in years
 MODESTO, CA — Magnum has just launched an innovative microsite to support the launch of Magnum Elite Spider, the most exciting tactical boot launch in years. The site, www.magnumboots.com/elitespider, features a countdown timer to the global retail arrival of the product on April 15, 2007 to select retail partners. The first boot in the line, Elite Spider 5.0, is being gradually revealed, with new product details and specs exposed every week.
The highly-anticipated Magnum Elite Spider is positioned to rival all competitors in the rankings as the lightest weight, most breathable and athletic tactical boot on the market. Magnum Elite Spider is engineered specifically to suit the needs of the highest level elite tactical professionals, including SWAT, tactical patrol and task force officers.
For more information, contact Cheryl Rebsamen, Public Relations & Advertising Manager for Magnum USA at (303) 776-5136
Company Profile: For 20 years, Magnum has been the leader in offering unsurpassed comfort, technology and value in uniform footwear used by law enforcement, military, fire/rescue and emergency medical agencies around the world. The Work Collection offers safety footwear for construction, trade and industrial personnel. Distributed in over 100 countries, Magnum footwear is made to stand up to the most demanding situations while offering uncompromising comfort and performance. For more information, visit www.magnumboots.com.
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