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April 13, 2003
The Magnum Challenge: An Offer You Can't Refuse
For Immediate Release - March 2003
Modesto, CA-Magnum USA has extended its "Magnum Challenge" comfort guarantee program indefinitely. With the original receipt, consumers who are not convinced that Magnum boots are the most comfortable, best-fitting boots for the job are entitled to a replacement product or a full refund, within 60 days of purchase.
The Magnum Challenge was initially launched in April 2002 as a limited time offer. Based on the popularity of the program, Magnum has evolved the promotional offer into a company policy. While other companies have since attempted to replicate the comfort guarantee, Magnum USA takes pride in being the first in the industry to offer it.
The Magnum Challenge encourages law enforcement, fire/rescue, and emergency medical personnel to hold Magnum uniform footwear to the highest standards. The Magnum Challenge also encourages those who have not yet worn Magnum footwear to try a pair, risk-free.
"We are completely confident that we have the best uniform footwear products on the market," says Paul Brooks, CEO. "This guarantee backs up that belief and puts the burden of risk on us, not the consumer."
For over 15 years, Magnum, a division of Hi-Tec Sports, has been the leader in offering unsurpassed comfort, technology and value in uniform footwear used by law enforcement, fire/rescue and emergency medical agencies around the world. Magnum footwear is made to stand up to the most demanding situations while offering uncompromising comfort and performance. For more information, visit the Magnum website at www.magnumboots.com.
Contact:
Cheryl Rebsamen
800-521-1698 x321
E-mail: crebsamen@magnumboots.com
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