September 25, 2007
Danner's ''Expert Overhaul'' Hits Retail
Customers Can Win the Fully Restored 1974 International Scout at Participating Retailers
PORTLAND, Ore.—Danner, Inc., a subsidiary of LaCrosse Footwear, Inc. (Nasdaq/NMS:BOOT), a leading provider of branded work and outdoor footwear for expert users, launches the "Expert Overhaul" sweepstakes at participating retailers on October 1, 2007. The sweepstakes kicks off as the final touches on the restoration of a 1974 International Scout are made, rebuilt to Danner's "Expert" standards.
"The Scout is a classic American icon, similar to the tough, durable, authentic quality of Danner footwear that our customers so strongly appreciate and trust," said Erron Sorensen, vice president of marketing for Danner. "Our customers and Scout enthusiasts were with us every step of the way to ensure we were recreating the real thing by participating and voting online at www.dannerscout.com. After a four-month frame-off rebuild, it's time to give the Danner Scout away to one very lucky winner."
The sweepstakes begins at nearly 1,000 participating retailers on October 1, 2007. Brochures containing unique entry codes can be obtained at participating retailers and online at www.dannerscout.com. All entries must be received by the final sweepstakes date of December 31, 2007. Additional contest details, rules and participating retailers can also be found online. The winner will be selected at random January 15, 2008.
Danner's auto overhaul crew has successfully rebuilt the 1974 International Scout from the ground up. All restoration shop details and video were captured online in various sections of the Web site, including: rebuild information on the "Garage" page, the Overhaul Crew and Danner Experts on the "Experts" page, and International Scout history on "the Scout" page.
About Danner, Inc.
Danner designs and manufactures a complete line of innovative, functional and performance footwear for experts in the work and outdoor markets. With a commitment to craftsmanship, Danner continues to build on the Company's 75-year heritage of being the "Expert's Choice" by making premium-quality hiking, hunting, occupational, uniform and rugged casual footwear for men and women. Located in Portland, Ore., Danner is a wholly owned subsidiary of LaCrosse Footwear, Inc. For more information, please visit www.danner.com.