January 15, 2009
From Modest Beginnings to a Force of One: SAFARILAND®
BAE Systems Products Group combines its resources to offer a one-stop shop, enhancing its customer focus for the law enforcement and security markets
JACKSONVILLE, Florida – BAE Systems Products Group, a line of business within BAE Systems, Inc., announced today that it has combined its premier law enforcement and security product brands into a single streamlined organization: Safariland, LLC, named for one of its top-selling brands.
“Through the acquisition of more than 20 different industry-leading product brands over the past decade, Safariland has evolved into a world leader in law enforcement and security products,” said Scott O’Brien, Safariland’s President. “Safariland is one of the most recognized names in the law enforcement industry today. It’s a name that represents what our new integrated organization stands for: innovation, respect, superior service and a strong tradition of integrity, all focused on our core mission - saving lives.”
Prior to today, the company’s branded products were manufactured by independent businesses and separately marketed to the end-user customer. These products include, among others, American Body Armor™, Second Chance®, Protech®, Defense Technology, Bianchi®, Monadnock® and Hatch®. By uniting these law enforcement brands together under the Safariland banner, the company is better positioned to deliver on its customer-focused objective of offering more innovative products and solutions while enhancing their service, all as a single source supplier.
“We are committed to fostering a one-company culture to deliver exceptional value for our customers,” added O’Brien. “Safariland will provide the law enforcement and security markets with the same top-quality products we’ve manufactured for years, but now through one streamlined organization.”
The most evident change in Safariland’s organization will be seen in how the company goes to market. The new Safariland will promote its products to specific end-user customer segments based on the customer’s specific operation: Patrol, Duty, Tactical, Corrections, Security, Forensics and Shooting Sports. Relevant products from eight different categories will be aligned and offered within each customer segment, thereby making it easier to select and purchase products based on the user’s mission.
“While we remain a world-class manufacturer of innovative law enforcement products, we have repositioned ourselves as a solutions provider, focusing first on the needs of our customers,” said Rich Shafer, Safariland’s Vice President of Marketing. “Our segment approach allows us to offer mission-specific solutions that tie together our industry-leading body armor, duty gear, less lethal and other products in order to meet our customers’ specific needs.”
The unveiling of the new Safariland took place at the 2009 Shooting, Hunting, Outdoor Trade (SHOT) Show and Conference in Orlando, Florida.
For more information, visit together.safariland.com