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Police Firearms Press Release

August 19, 2011

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Ruger Expands Pistol Offerings with Addition of the SR40c

Sturm, Ruger & Company, Inc. is proud to announce the introduction of the Ruger® SR40c™ pistol. The SR40c is the compact version of the recoil reducing, striker-fired SR40™ pistol, one of the slimmest and most ergonomic full-sized .40 caliber pistols on the market today.

The SR40c is based on the same high-performance glass-filled nylon frame as those used on the popular SR9®, SR9c™ and SR40 pistols, offering the same, great ergonomic features, including a slim frame, short trigger reach, reversible backstrap, and ambidextrous controls. The SR40c features a through-hardened, stainless steel or alloy steel slide with Nitridox Pro Black finish. Serrations on the front portion of the slide make it easier to manipulate the slide and press check the chamber.

"The SR40c provides all of the benefits of a full-sized handgun without the recoil often associated with smaller .40 caliber pistols," said Mike Fifer, Ruger CEO. "The SR40c offers yet another strong concealed carry option from Ruger, perfect for personal protection or law enforcement plain clothes and backup applications," he continued.

The Ruger SR40c pistol has a 3.5" barrel and an overall length of 6.85". The pistol weighs 23.40 oz. and features a height of 4.61", with the same slim 1.27" grip width (across safety levers) as the full-sized SR40. It has a fully adjustable 3-dot sight system and an integral accessory rail that accommodates most lights and lasers. The SR40c offers modern safety features such as a visual and tactile loaded chamber indicator, striker blocker, trigger safety, magazine disconnect and an ambidextrous, frame-mounted manual safety.

The SR40c ships with two magazines that provide options in both capacity and grip size. The standard magazine holds 9 rounds and features a flat bottom butt plate; a finger grip extension floor plate included. The second magazine features a grip extension and holds 15 rounds, instantly transforming the smaller, compact grip into a full-sized grip. An anti-friction coating is applied to the magazine body to reduce the force required to load the magazines to full capacity.

For customers living in states or locales where magazine capacity is limited by law, an SR40c that ships with two, 9-round magazines is offered.

Thorough product reviews of the new Ruger SR40c are available now from well-known industry writers Michael Bane at www.DownRange.tv and Jeff Quinn at www.Gunblast.com.

For more information on the SR40c, or to learn more about the extensive, award winning line of Ruger pistols, rifles, revolvers and shotguns, visit www.Ruger.com or www.Facebook.com/Ruger. To find accessories for the SR40c or other Ruger firearms, visit www.ShopRuger.com.

About Sturm Ruger
Sturm, Ruger was founded in 1949 and is one of the nation’s leading manufacturers of high-quality firearms for the commercial sporting market. Sturm, Ruger is headquartered in Southport, CT, with manufacturing facilities located in Newport, NH and Prescott, AZ.

The Company may, from time to time, make forward-looking statements and projections concerning future expectations. Such statements are based on current expectations and are subject to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against the Company, the impact of future firearms control and environmental legislation, and accounting estimates, any one or more of which could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events.