May 10, 2011
Smith & Wesson® Expands Military Appreciation Program
“Nation’s Finest” Program Offers Discounts on Firearms to Qualified Military Personnel
SPRINGFIELD, Mass. – Smith & Wesson Corp. announced today that the Company is expanding its Nation’s Finest rebate program, which is designed to provide qualified military personnel and disabled veterans with discounts on select Smith & Wesson® firearms. The Nation’s Finest program is just one of the many ways that the Company is showing its appreciation toward members of the United States Armed Forces community who actively participate in the shooting sports.
From now to December 31, 2011, any current active duty, retired or disabled member of the U.S. Armed Forces or Reserves is eligible to receive a rebate with the purchase of any qualifying Smith & Wesson firearm*. The Nation’s Finest program offers eligible military personnel and disabled veterans a $100 mail-in rebate for the purchase of a qualifying M&P15 rifle, and a $50 mail-in rebate for the purchase of a qualifying M&P pistol or Smith & Wesson revolver. Please visit www.smith-wesson.com/nationsfinest for complete details on the Nation’s Finest program and to learn more about qualifying Smith & Wesson products. The incentive program is limited to the purchase of one model per firearm category.
“It is with a great sense of pride and deep appreciation that we have expanded the Nation’s Finest program in order to give something back to the men and women of the U.S. Armed Services,” said James Debney, President of Firearms for Smith & Wesson. “These true patriots have selflessly and valiantly devoted their lives to the preservation of the United States and, in turn, we have pledged our support to them. While we can never thank them enough for their services or the hardships they have endured, we hope this program will help them enjoy the shooting sports both on a professional and recreational level.”
Smith & Wesson’s Nation’s Finest program is available to all active duty U.S. Military, Retired Military with retired Military Status, active National Guard Reservists and Disabled Veterans of all U.S. Military branches, including the U.S. Coast Guard. Customers wishing to take advantage of this offer should visit the Smith & Wesson website at www.smith-wesson.com/nationsfinest for redemption coupons and complete details.
*All M&P15 Sport rifles, M&P15-22 rifles, M&P22 pistols, and all used firearms are excluded from the Nation’s Finest program.
About Smith & Wesson
Smith & Wesson Holding Corporation (NASDAQ: SWHC) is a U.S.-based, global provider of products and services for safety, security, protection and sport. The company designs and constructs facility perimeter security solutions for military and commercial applications, and delivers a broad portfolio of firearms and related training to the military, law enforcement and sports markets. SWHC companies include Smith & Wesson Corp., the globally recognized manufacturer of quality firearms; Smith & Wesson Security Solutions, a full-service perimeter security integrator, barrier manufacturer and installer; and Thompson/Center Arms Company, Inc., a premier designer and manufacturer of premium hunting firearms. SWHC facilities are located in Massachusetts, Maine, and Tennessee. For more information on Smith & Wesson and its companies, call (800) 331-0852 or log on to www.smith-wesson.com; http://www.tcarms.com or www.waltherusa.com.