Press Release: Magnum USA Launches Interactive Consumer Program: M.T.A.C. (Magnum Tactics Advisory Commission)

November 29, 2006

Magnum USA Launches Interactive Consumer Program: M.T.A.C. (Magnum Tactics Advisory Commission)

Modesto, CA- Magnum today officially launched a new interactive consumer program: M.T.A.C. (Magnum Tactics Advisory Commission). Magnum knows it's crucial to consult with consumers on a regular basis in order to build the most quality-crafted products to fulfill all occupational footwear and apparel needs. M.T.A.C. was assembled to call upon for product testing, feedback/testimonials, new product ideas and marketing direction.

M.T.A.C. membership is free, and upon registering each member receives an M.T.A.C. membership card and a thank you gift. M.T.A.C. members who opt into the mailing list* will receive sneak peaks and notification of new products before public release, as well as special discounts and offers on Magnum purchases.

Based on variables such as occupation and shoe/apparel size, Magnum will call upon select members to wear-test new Magnum products. This provides the consumer the chance to voice their opinions and impact the development of products they rely upon every day. Testimonials from M.T.A.C. members will frequently be posted on the Magnum website, www.magnumboots.com.

From this Commission, Magnum will assemble the M.T.A.C. Board of Directors. The Board of Directors will consist of elite industry leaders and influencers in the tactical and industrial fields. These individuals will act as Magnum's right hand men and women in product development and strategic planning.

For more information, contact Cheryl Rebsamen, Public Relations & Advertising Manager for Magnum USA at (303) 776-5136, or visit www.magnumboots.com/mtac.

*Privacy Statement: Magnum USA respects your privacy. We will not share your personal information with any third parties, or send you unsolicited correspondences (junk mail). You may choose not to receive these updates ("opt out") by following instructions provided at the bottom of any email, newsletter or correspondence you receive from Magnum USA.