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July 11, 2006
Magnum USA Launches Redesigned Website: magnumboots.com
 Modesto, CA- Magnum USA just recently launched a completely redesigned consumer website www.magnumboots.com. The site's updated look creates consistency with the company's fresh new image, reflecting all other marketing materials.
Produced by an in-house team of designers and web developers, Magnumboots.com features remarkable functionality, meaning consumers require fewer clicks to see detailed product information and images. The new site is designed with e-commerce capability, which will begin selling in the near future. Flash videos on the homepage depict Magnum's print ad campaign with a tagline of "Your Work Is Your Workout". Additional homepage graphics create an easily updatable forum for new Magnum products and other announcements.
Magnumboots.com also marks the launch of a new focus on interactive, consumer-driven initiatives such as M-TAC (Magnum Tactics Advisory Commission). Magnum knows it is crucial to consult with consumers on a regular basis in order to build the most quality-crafted products to fulfill all occupational footwear needs. For this reason, we have assembled the Magnum Tactics Advisory Commission to call upon to test product, provide feedback, offer up new ideas and direct marketing efforts. Consumers will be able to join M-TAC by visiting magnumboots.com and filling out a brief online form.
For more information, contact Cheryl Rebsamen, Public Relations & Advertising Manager for Magnum USA at (303) 776-5136.
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