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September 20, 2004
MAGNUM Announces Entrance into Compression Apparel Market
Modesto, CA - MAGNUM has just launched its brand new apparel line, MAGNUM Essential Equipment, featuring clothing for uniformed personnel. With MAGNUM's 15-year history of providing the highest caliber footwear to first responders across the globe, the brand is well equipped to offer tactically-engineered apparel. With a targeted focus on uniformed personnel, MAGNUM Essential Equipment is designed and constructed to meet challenging demands for comfort, fit and technology, on or off the beat.
MAGNUM Essential Equipment is made up of three different collections: Duty Equipment, Training Equipment and Comfort Equipment.
Duty Equipment has officers covered when on duty by offering compression gear designed specifically for wear under body armor. Offering a full line of "Form Fit" apparel, Duty Equipment utilizes a high-performance fabric featuring Hydro-Diffuse technology for a dry and comfortable fit under protective gear without binding and discomfort.
Training Equipment also utilizes Hydro-Diffuse technology to keep the body cool and dry despite the elements. Generous, "Loose-Fit" design moves and flexes with the body. Comfort Equipment takes casual wear to the next level, combining lightweight, high-performance materials with an easy fit. The Comfort Equipment collection features advanced wash-and-wear fabric, engineered to be fade- and wrinkle-resistant.
MAGNUM Essential Equipment features Hydro-Diffuse technology, which disperses moisture throughout a greater surface area of the fabric instead of collecting in one area. Moisture quickly and easily evaporates away from the fabric and skin.
The point-of-sale offering for MAGNUM Essential Equipment is a first class package. Utilizing custom-designed pop-top containers, the point-of-sale is versatile, tidy and unlike anything else in the market. This packaging makes tactical apparel easy to sell and easy to buy.
MAGNUM has always recognized and acted on the unique demands of female first responders, and the apparel line is no different. Focus groups indicated that women were facing a dilemma when it came to suiting up under protective equipment. They consider compression shirts to be essential, but, until now, nothing on the market offered the support of a bra, and standard bras are extremely uncomfortable and constricting. MAGNUM's exclusive "Duty Bra" answers the call by providing short- and long-sleeved tactical women's shirts with the support of a shelf bra.
The MAGNUM Essential Equipment apparel line will be available in stores in October 2004.
For over 15 years, MAGNUM has been the leader in offering unsurpassed comfort, technology and value in uniform footwear used by law enforcement, military, fire/rescue and emergency medical agencies around the world. The Work Collection offers safety footwear for construction, trade and industrial personnel. Distributed in over 70 countries, MAGNUM footwear is made to stand up to the most demanding situations while offering uncompromising comfort and performance. For more information, visit www.magnumboots.com.
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