August 21, 2007
Danner Celebrates 75 Years of Footwear Innovation
Danner Looks to be the Consumers #1 Choice for Years to Come
PORTLAND, Ore. – Danner celebrates its 75th anniversary, a footwear innovator since 1932. A strong heritage of quality, durability and customer service continues to drive Danner’s success after 75 years of superior footwear development. “Danner has a strong tradition of creating quality footwear that is overbuilt for today’s expert, whether trekking an expedition or patrolling our streets to keep America safe,” said Joseph P. Schneider, president and CEO of Danner, Inc. “After 75 years we can certainly say we’ve learned that having a quality product makes all the difference. Our heritage makes us strong, but we know that listening to what our consumers want is the best thing we can do in creating superior uniform product.”
Danner opened its doors in 1932, and more than developing premium product, Danner looked to create a solution for consumer needs. More than 30 years ago, Danner developed their famous stichdown construction method and designed their first medium weight hiking boot, considered to be one of the most ideal hiking boots available at that time. In 1988 Danner changed the footwear landscape by developing the Acadia, one of the most durable uniform boots, still used today.
Since then, Danner has continued to innovate with some of the most durable boots, including the new Striker II Series, debuting in September 2007. Danner continues to recognize the consumer need for a stable and lightweight boot, developed with Danner’s commitment to quality and durability.
About Danner, Inc.
Danner designs and manufactures a complete line of innovative, functional and performance footwear for experts in the work and outdoor markets. With a commitment to craftsmanship, Danner continues to build on the Company’s 75-year heritage of being the “Experts Choice” by making premium-quality hiking, hunting, occupational, uniform and rugged casual footwear for men and women. Located in Portland, Ore., Danner is a wholly owned subsidiary of LaCrosse Footwear, Inc. For more information, please visit www.danner.com.