February 23, 2011
Bates Footwear Expands Individual Comfort System with Advanced Styling and Technology
Rockford, Michigan - A genuine breakthrough in advanced comfort technology, the
Bates Individual Comfort System (iCS) gives the wearer the freedom to customize the comfort of their
footwear. By using the “dial” technology, the wearer is able to select the comfort zone that’s right for
Increasing ease and application when selecting the level of cushion or support the wearer requires, the
new top-loaded iCS disk is integrated directly into the shoe’s midsole. Available March 2011, Bates will
introduce five new styles to the iCS collection. The five new styles include a low sport shoe, athletic
trainer, both 6” and 9” GORE-TEX versions and a desert tan boot.
With street styling and versatile design, the Delta Sport and Delta Trainer
are built for comfort and stand ready for action. Featuring a user-friendly top
loaded disk, switching between comfort zones is simple and quick. Stay
grounded with the slip resistant rubber outsole in these two Delta styles.
The removable full-cushion EVA footbed and gel forepart pad provides
additional cushion and comfort for extended wear.
The enhanced GORE-TEX styles, Delta-6 GORE-TEX Side Zip and
Delta-9 GORE-TEX Side Zip come fully equipped with technology
features. A GORE-TEX waterproof lining that keeps feet dry and
comfortable is coupled with a slip resistant Vibram Mutant rubber outsole
for superior traction and comfort. Featuring a user-friendly top loaded disk,
switching between comfort zones is simple and quick. The removable
full-cushion EVA footbed and gel forepart pad provides additional cushion
and comfort for extended wear.
The fifth style to join the Bates iCS collection will be the Delta-9 Desert
Tan boot. Utilizing a durable upper made with Wolverine Warrior Leather
and Nylon, this boot is fully functional for multi-terrain environments.
Featuring a user-friendly top loaded disk, switching between comfort zones
is simple and quick. The slip resistant Vibram Mutant rubber outsole
provides increased traction while the full-cushion EVA footbed and gel
forepart pad provides additional cushion for extended wear.
Developed by the Bates Product Design Team and wear-tested by actual customers, the iCS technology
offers a flexible and effective way for consumers to define all-day comfort on their own terms. The iCS
disk is integrated directly into the shoe’s midsole and can be placed to rest at one of the four zones.
Each zone satisfies different comfort needs, allowing the user to place comfort where they want it.
About Bates Footwear
Founded in 1885 as a dress shoe manufacturer, today Bates Footwear has become one of the most popular and preferred
footwear brands in the US military and civilian uniformed law enforcement communities. The Bates brand is represented at each of
highly respected military academies and in some of most selective and prestigious uniformed communities within the US: Tomb of
Unknown Soldiers in Arlington National cemetery; Old Guard in Washington DC; in addition to many special forces
communities. The brand has emerged as the market leader with its singular focus on providing innovative and athletic footwear of
the highest quality available. In 1969 Bates joined Wolverine World Wide, Inc. and is now headquartered in Rockford,
Michigan. In addition to the US market leading position, the Bates brand is sold in more than 60 countries on six continents.
About Wolverine World Wide
With a commitment to service and product excellence, Wolverine World Wide, Inc. is one of the world's leading marketers of
branded casual, active lifestyle, work, outdoor sport and uniform footwear and apparel. The Company's portfolio of highly
recognized brands includes: Bates, Chaco, Cushe Hush Puppies, HYTEST, Merrell, Sebago, Soft Style and Wolverine.
The Company also is the exclusive footwear licensee of the well-known brands CAT, Harley-Davidson and Patagonia. The
Company's products are carried by leading retailers in the U.S. and globally in 180 countries and territories.