July 03, 2012
Brite Ties for the Win of Marketer of the Year 2012
Victor, N.Y.- The Rochester American Marketing Association Marketer of the Year Ceremony has named Brite Computers as Marketer of the Year 2012! The title is shared by Carestream Health as all the judges’ scores rated both companies highest over all 14 finalists.
RAMA annually recognizes area companies in three award categories: Turn Around/Start-up Marketer of the Year, Non-Profit Marketer of the Year and Online Marketer of the Year. Judging is based on points reviewing the business situation, objective, strategy, tactics and most importantly results. The overall Marketer of the Year is chosen by the highest scoring entry. Both Brite and Carestream Health received the highest scores, right down to the decimal point!
Brite submitted its application for Marketer of the Year after completing a comprehensive re-branding in September 2011. The new brand positioned itself in the market as a strong provider of computing infrastructure, data security and professional services in the B-to-B community. The company is staffed with dedicated experts laden with industry certifications and seasoned with technical computer infrastructure implementations at some of the leading companies in the region, but the previous messaging did not adequately convey the caliber of professionalism and dedication Brite has as a partner to its customers. The re-branding included a newly crafted brand promise, messaging, website, marketing materials, tradeshow booth, signage and new vehicle wraps.
About Brite: Brite is a full systems integrator and consultancy focused on providing IT solutions that allow customers to achieve their business goals and objectives. In business since 1983, Brite is a privately held organization dedicated to delighting customers. By listening to customers, their team of Account Managers, Engineers, and Consultants deliver IT solutions with tangible and measurable return on investment.