Video: Using social networks for departmental PR

The whole area of ‘social networking’ often gets a pretty bad rap with police officers, but there are some benefits to be culled from this online universe. Used with care and precision, you can reach out and touch the community you serve in a way that reflects positively on your department. In this video tip, PoliceOne Columnist Betsy Brantner Smith discusses some of the specific tactics you can use to leverage this technology — because it is certainly not going away anytime soon!

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About the author

Sergeant Betsy Smith has more than 30 years of law enforcement experience, retiring as a patrol supervisor in a large Chicago suburb. A graduate of the Northwestern University Center for Public Safety's School of Staff and Command and a Street Survival seminar instructor for more than 9 years, Betsy is now a speaker, author and a primary PoliceOne Academy consultant. Visit Betsy's website at

Contact Betsy Smith and Follow Betsy on Twitter

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