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Video: Using social networks for departmental PR

The whole area of ‘social networking’ often gets a pretty bad rap with police officers, but there are some benefits to be culled from this online universe. Used with care and precision, you can reach out and touch the community you serve in a way that reflects positively on your department. In this video tip, PoliceOne Columnist Betsy Brantner Smith discusses some of the specific tactics you can use to leverage this technology — because it is certainly not going away anytime soon!

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