TASER International to split brands, announces Axon division
New division aimed at expanding the company's technology platform
By PoliceOne Staff
TASER International has unveiled a new division aimed at expanding the company’s technology platform.
Headquartered in Seattle, Axon will serve as an umbrella brand for the company’s body-worn cameras, digital evidence management software, mobile applications, analytics tools, and other forthcoming projects.
The company’s weapons division, which includes the X2 and X26P less lethal devices, will continue to use the TASER brand.
In a video announcement released this morning, TASER CEO Rick Smith detailed the company’s rationale for separating the brands, comparing TASER’s situation to that of Microsoft when it decided to split its Xbox gaming division in order to differentiate from its parent company’s association with office technology.
“Axon was the name that we used for selling cameras historically, but we realized that brand had the room to grow and encompass all of our connected technologies,” Smith said.
Smith noted that Axon will function collaboratively with TASER in that its smart weapons use or interact with the same technologies found in the Axon suite. The company’s goal is for the two brands to reinforce each other and together form “a powerful set of products and services for law enforcement.”
For more information on the announcement, watch the launch video here.