In a non-descript building in the heart of the business sector in Loveland, Colo., a new venture is booming. Aaron Schefter and George Brown are the founding members of Hexmag, and they aim to be the company providing the number one consumer rifle magazine on the market. I stopped in to visit with them in March, nearly a year after their first sale, to see how they were progressing toward that goal.
Hexmag makes thirty round magazines for the AR/M4 platform. Why another thirty round magazine? Because founders Aaron and George thought they could make a better product.
Aaron began the design for what would ultimately become the Hexmag HX30 some years ago with 3D printing, which led to a great deal of prototype production and testing.
Eventually, an injection-molded, reinforced polymer design with a distinctive hexagonal pattern emerged. But this wasn’t just another polymer magazine; the company has a couple of innovations that have really added to the value of their product.
There is a common mantra among the social media firearms community that “black guns are boring.” Hexmag took color, made it customizable and utilitarian.
The bodies of the magazine themselves are available in black, flat dark earth (tan), and OD green. However, the interior components are colored on either end with the HexID Color Identification System.
The followers are available in green, red, pink, black, yellow, and blue. The bright colors allow shooters to visually check for an empty chamber.
There is a matching colored, hex-shaped, spring release button that shows through the bottom of the baseplate on the other end. When tucked inverted in a vest or mag carrier, this allows shooters to choose the exact ammo they want.
The diversity of ammunition available doesn’t just alternate between FMJ or M855 anymore. Hexmag makes a single AR magazine body that supports .223, .300 AAC, 5.56, .458 SOCOM, and .50 Beowulf. Color coordinating ammunition allows the user to recognize and make their selection at a glance.
The company’s namesake is also functional; the hexagonal pattern on the exterior of the magazine gives them a good texture and grip. This is even more enhanced with their recent vinyl grip tape. Available in grey and black, these pre-cut adhesive vinyl hexagons can be placed on the magazine and add an even more tactile grip, without being abrasive.
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| Above are the color options for the followers. Below is the hexagon-shaped vinyl grip tape. (Photo courtesy Hexmag) |
George and Aaron both made it clear that they are proud of their products but like to also distinguish themselves via customer service. Hexmag adheres to a lifetime warranty on their products; if it breaks, they will replace it.
The company focuses on good relations with customers, original equipment manufacturers (OEM), and dealers. While customers in a retail setting are somewhat obvious, OEM refers to companies such as Rebel Arms Corp, a firearms manufacturer that sells their AR-15s with Hexmags. .
So what is next for this company that creates its products solely in Colorado? Hexmag is actively working on tapping into the Airsoft market. Customers can also expect a rear grip from them in the near future.
Hexmag is decidedly pro-military and law enforcement and has begun testing and evaluation with some major organizations.
