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Spotlight: VirTra, the leader in innovative training solutions

VirTra offers a full line of the very best judgmental use of force training simulators along with full weapons simulator training capability


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Company Name: VirTra
Headquarters: Tempe, AZ
Signature Product: The V-300™ LE
Website: https://www.virtra.com/

1. Where did your company name originate from?

The name originated from our focus on creating the most effective virtual training products for police and military. Our company name is a portmanteau derived from the first three letters of Virtual and the first three letters of Training.

2. What was the inspiration behind starting your company?

The inspiration behind starting the company was the desire to make highly effective simulation products, meaning that every minute in a VirTra simulator translates to the greatest improvements possible for skills that can help in the real world.

3. What is your signature product and how does it work?

Our signature product is the one we pioneered. It is the world’s most realistic simulator for recreating police situations, includes 300-degrees of wrap-around screens and is called the V – 300. Our product line also includes the world’s most realistic scenarios, training weapons (including less lethal options) and an electronic stress inoculation simulator called the Threat-Fire™. This simulation package is effective because it closely replicates the real-world situations so officers can learn and grow their skills.

4. Why do you believe your products are essential to your vertical (Police, Fire, EMS, Corrections, Government) community?

Our products are essential because they help those entrusted with use of force and public safety to refine their decision-making skills and practice various situations before they encounter them in the real world. We provide the environment where psycho-motor skills can be used in real world contextual environments. This is essential to great performance in high stress environments.

5. What has been the biggest challenge your company has faced?

The largest challenge that we faced was the process of paying off the debt incurred by the millions we had to invest in creating the world’s most effective simulation products.  It took us several years but we finally paid off all our debts and now have money in the bank.  On top of this, we think we continue to lead the industry with ongoing investments into creating new and improved simulation training products.

6. What makes your company unique?

Our staff of dedicated and talented professionals who are the top 5 percent in the field and who are passionately devoted to ensuring our customers receive the most effective simulation training products possible to help improve and save lives.

7. What do your customers like best about you and your products?

Customers love how our staff genuinely cares about their needs and how we go the extra mile to provide quality simulators that feature remarkable realism and exceptional educational and training value.

8. What is the most rewarding part of serving the first responder/local government community?

One of the most rewarding moments is when an officer lets us know that our training simulator helped prepare them to make the right choice in a stressful situation!

9. Do you support any charitable organizations within public safety/community? Tell us more.

VirTra is excited to have been chosen as the first for-profit company allowed to sponsor the Force Science Institute classes. Force Science respected our meticulous attention to detail based on their research and findings and understands our mission to have every officer better trained. VirTra paid for half of the tuition to make the courses more affordable and has given out over 100 free scholarships to line- level officers to attend the courses for free. Helping all officers to understand their own human performance limits means they can train more effectively and adjust their tactics to what is really possible under dynamic and unpredictable settings. We believe that Force Science and VirTra have parallel missions.

10. Is there any fun fact or trivia that you’d like to share with our users about you or your company?

When we released our first high-quality simulator product in 2004, we were told by some people that our simulator was “too good” and that police departments would never spend the money to properly train their officers even if it might save the lives of the officers and of the public. The belief was that “These things have to only be good enough, they don’t have to be that real.” We’repleased to report that hundreds of agencies use our simulators today with many agencies adding top-of-the-line use of force training simulators in the near future.

11. What’s next for your company? Any upcoming new projects or initiatives?

We’re working on interactive coursework and curriculum written by law enforcement SME’s that a department can quickly, easily and at no additional cost to the department incorporate into its training program.

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